OrdersUp
Presence audit · tier 0

How guests find you, and where they get lost

Kopi & Crumb · Tanjong Pagar, Singapore

Example report. The venue name is substituted and every figure on this page is illustrative: nothing here describes a real venue. It shows the shape of a presence audit, not the findings of one.

Swept 21 June 2026 Illustrative example Public data only · no venue access needed 6 automated checks
6
checks run across your public presence
4
findings, all confirmed by hand before this report
2
fix first: broken paths between a hungry guest and your till
2
not observable this sweep, listed honestly below
Surfaces checked: Your website, on a phone Delivery and ordering links Google search ranking Ratings vs your neighbours

How to read this: fix first means a guest with money in hand hits a dead end today. worth attention means you are losing ground to venues nearby.

What we found

FINDING 1 OF 4 Fix first

No way to book from your website on a phone

What we saw

We loaded your website on a phone, the way most guests will. There is no booking link, button or widget on the homepage or its reservation pages. A guest who wants a table has no path to one from your site.

Why it costs you covers

Most guests decide on their phone, in the moment. If they cannot book in two taps, many will simply book the venue next door that lets them.

Operator arithmetic, your numbers

Covers a week you would expect from online bookings × your average check S$ = S$   a week at stake, about S$ a year.

We deliberately leave this blank. You know your covers and average check better than any tool. Type your two numbers and the cost of this finding is yours, not ours.

Evidence: screenshot of the mobile walk, held on file and shared on request.

What good looks like

A booking button visible on the first screen of your site on a phone, leading to a live booking flow in two taps or fewer.

FINDING 2 OF 4 Fix first

A delivery link on your site leads nowhere

What we saw

Your website carries 2 ordering links. We followed both. 1 of the 2 returned an error, so half of your ordering paths ends in a dead page.

Why it costs you orders

A guest who clicks a dead link rarely hunts for another way in. They order from whoever works first time.

Operator arithmetic, your numbers

Delivery orders a week you would expect through this channel × your average order S$ = S$   a week at stake, about S$ a year.

Same rule as above: your numbers, your arithmetic. We will not invent them for you.

Evidence: the dead delivery deep link, held on file and shared on request.

What good looks like

Every ordering link on your site lands on a live menu that is ready to take an order, checked routinely rather than discovered by a hungry guest.

FINDING 3 OF 4 Worth attention

Ranked 27 of 58 for "coffee shop tanjong pagar singapore"

What we saw

A diner searching "coffee shop tanjong pagar singapore" sees you at position 27 of 58 results. Few searchers read that far.

Where you sit in the results
Most diners stop
top 10
You today
position 27

58 venues appear for this search. Visibility drops sharply after the first page of results. Illustrative figures.

Evidence: search result capture, 21 June 2026. Illustrative, not taken from a real audit.

What good looks like

Appearing in the top 10 for the searches your neighbourhood diners actually type, so you are seen before they have already chosen.

FINDING 4 OF 4 Worth attention

Your Google rating sits in the bottom quarter of nearby venues

What we saw

Your rating of 3.4 from 152 ratings places you in the bottom quarter of 812 rated venues across Tanjong Pagar, Ann Siang and the Chinatown fringe. The neighbourhood median is 4.6.

Your rating vs the neighbourhood
You today
3.4 ★
Area median
4.6 ★

Benchmarked against 812 rated venues in your immediate area, captured 21 June 2026. Illustrative figures.

Why it costs you covers

Diners comparing two unfamiliar venues side by side on their phone lean heavily on the star next to the name. A 1.2 star gap against the street median is a headwind on every search.

Evidence: ratings capture, 21 June 2026. Illustrative, not taken from a real audit.

What good looks like

A rating at or above the area median of 4.6, built on a steady flow of fresh reviews with owner replies that show the venue is listening.

Not observable this sweep

We only report what we can actually see. Two checks could not produce a verdict this time, and we would rather say so than guess:

Next step

Walk through this with us, 15 minutes, no pitch deck

We will show you each finding live on your own listings, hand over the evidence, and leave you with a fix list you can action with or without us.

15 minute walkthrough On the phone or at the pass between services. You keep the report and the fix list either way.
A design sprint, on us We are co-building OrdersUp with a small number of Singapore venues. We cover the cost of the design sprint, and after it we may invite you to become a design partner and carry on building together over more design sprints. Either way you get a direct line to the people writing the code.
Book the walkthrough · [email protected]

In return we ask for honest feedback, references we can use in our marketing, and a platform that will work for F&B. No commission, ever.