Let your team focus on people. Let AI handle the load.
OrdersUp takes care of the repetitive work, while your team focuses on guests, service and the moments that need a human touch. Together, we can give your guests a better experience, improve your insight into your business and reduce your team's workload.
AI adoption in Singapore
Only
14.5%of Singapore SMEs are already using AI.
for those that do
85%of workers using AI say it improves their productivity and quality of work.
And in F&B
2.3% of Singapore F&B businesses have adopted itWe are building AI solutions specifically for F&B, designed with real Singapore operators, so they work for F&B.
Market context, not proof of this product. Sources: IMDA Singapore Digital Economy Report 2024/25; ‘Policy to Plate’ round table, Restaurant Asia, SIGEP Asia 2026.
What we do
AI-powered capabilities
All designed by F&B operators and tested in their venues.
Choose the solutions that suit your venue. Use them individually or combine them to create the right mix for your team.
Enquiries reach you by phone, by chat on your website, through a web form such as an event enquiry, and by email. WhatsApp is in early access, and Instagram is coming soon.
Answer the phone
Never miss a guest because your team is busy.
See how it works →Keep every enquiry together
Bring guest enquiries into one place, ready for your team to review and respond.
See how it works →Respond to event enquiries faster
Turn time-consuming event enquiries into ready-to-review responses, faster.
See how it works →Keep on top of reviews
Stay on top of guest feedback with AI-drafted responses written from your venue's own information.
See how it works →Track where your bookings come from
See which channels are bringing guests through the door, and where you are missing opportunities.
See how it works →Let guests book directly
Give guests a simple way to book with you, on your terms.
See how it works →Or build something new with us: see how a design sprint works.
AI can do the work, but you're always in charge of what happens next
You shouldn't trust AI blindly, it should earn your trust and take on more responsibility as confidence builds. To achieve this, we provide you complete visibility and control.
It starts by preparing replies for your team to approve. Once a type of reply has been tested and your team is happy with it, you can have that one sent automatically, one type at a time.
For things like allergies, the AI doesn't respond. It hands the conversation to your team.
Your venue chooses whether guests are told up front that they are talking to AI, or only when they ask. On the phone a guest can ask to be put through to a person and the call is transferred.
See it, export it or have it deleted whenever you ask. We hold it to a published retention schedule.
Every step is logged, so your team can see what happened and why.
Pause it whenever you need to. Your enquiries still reach your team exactly as the guest sent them, and your team takes over immediately.
What is underneath
Your venue's data is walled off from every other venue, your keys are encrypted, and anything that fails, fails shut rather than guessing. More than 35,000 automated tests run every night against our platform. Your data is backed up every night, and a copy is kept somewhere separate, so it can be restored if anything goes wrong.
Consulting
Alongside the platform, OrdersUp Labs advises small and medium businesses on adopting AI: where it raises efficiency, then designing, building and measuring the systems that deliver it. Ask about consulting.
What's possible
There is so much more AI can do for hospitality.
Almost nobody in F&B has started, which is the opportunity rather than the problem. AI can help across almost every part of a restaurant or bar, from the kitchen and operations to guest experience, bookings, finance and your team. Here are some of the ideas that could work in a real venue.
Kitchen & operations
Know how busy Saturday will be
Turn sales, bookings, weather and events into a prep forecast for the kitchen.
Read the detail →Team & ops
Give your team an answer
Let staff ask questions on shift and get answers from your own procedures.
Read the detail →Guest experience & language
Make your menu easier to understand
Answer menu and allergen questions in the guest's language, using information your kitchen has verified.
Read the detail →Front of house & bookings
Fill gaps in your bookings
Nudge guests before big bookings, manage deposits and help fill cancellations from the waitlist.
Read the detail →Back office & finance
Know which dishes make money
See margin and sell-through by dish, so pricing decisions are based on numbers.
Read the detail →Kitchen & operations
Plan around what is happening
Bring fixtures, gigs, public holidays and paydays into your covers forecast.
Read the detail →Back office & finance
Catch supplier price increases
Read supplier invoices automatically and flag when prices quietly change.
Read the detail →Marketing & reputation
Hear about problems before they become reviews
Give guests an easy way to share feedback privately after their visit.
Read the detail →
Guest experience & language
Help guests choose what to drink
Suggest wines and beers that work with a dish, with the reasoning behind the recommendation.
Read the detail →Team & ops
Get the team ready for service
Create the pre-service brief from tonight's covers, VIPs, promotions, stock and weather.
Read the detail →Start with a build
For the first Singapore venues, we will cover the costs of building an AI solution together, customised to the needs of your venue.
Each build runs as a design sprint. Think of it as a trial shift for an AI solution: over a few short weeks we pick one real problem, build the fix with you, and it proves itself on the floor before it joins the team.
What it costs you
About five hours of your time over two to three weeks. Never during service.
What you get
An AI solution built specifically for you, to address a real need, operating in your business
What we get
Honest feedback, references we can use in our marketing, and a platform that will work for F&B.
Not sure where AI could help? Let's talk.
You don't need to change everything at once. We can talk through how your venue works, where your team spends the most time, and which OrdersUp solutions could actually make a difference.
Chat with our agent
The same agent your guests would use, running live. Ask it anything, including the awkward questions.
Book a phone agent demo (30 min)
Give us your website and we will build a personalised demo, then walk you through it on a call.
How we'd start
What the first few weeks look like, and how to book an hour about a build.
Talk to Angie on WhatsApp
The quickest way to get started. Angie looks after Singapore and is the person you'll be speaking with.
Questions
Questions operators ask us.
Twenty-one of them, answered from what the product does today rather than from what it might do later. If yours is not here, ask it.
Trust
How can I trust AI?
You do not have to yet. It drafts, your team approves, and it earns the rest one reply type at a time.
Read the answer →Trust
What happens if the AI gets something wrong?
You set three categories before it goes live: always a person, waits for you, can reply on its own.
Read the answer →Trust
Will guests know they are talking to AI?
If they ask, always. Your venue chooses whether guests are told up front, which is the default, or only when they ask, and on the phone a guest can always ask for a person.
Read the answer →Trust
What about allergies and complaints?
It does not answer them. No AI answer is given, and the conversation goes to your team.
Read the answer →Getting started
How do we get started?
One hour, no slides. If it fits, day one is a sit-down at your venue and a baseline.
Read the answer →Getting started
How much of my team's time does this take?
About five hours over two to three weeks, in short slots, never during service.
Read the answer →Getting started
Can we start with something smaller than a build?
Yes. A free 48-hour check of your booking paths, links, search results and socials.
Read the answer →What it does
What are the different ways F&B can use AI?
Six things are built today, and a library of ideas beyond them, from the kitchen to the back office.
Read the answer →What it does
Which parts of this actually work today?
The phone agent is live. Enquiries come together today. On reviews, the watching runs.
Read the answer →What it does
Can we hear it or see it before we commit?
Yes. We run the agent live on a call with your own questions, including the awkward ones.
Read the answer →Data and control
Where does our data live, and who else sees it?
Hosted in Singapore, walled off from every other venue, sub-processors listed in the privacy policy.
Read the answer →Data and control
Is our data used to train AI models?
No. The commercial terms we use exclude training, and content is not retained by default.
Read the answer →Data and control
How long do you keep our data, and can we get it back?
Export or delete it whenever you ask. The retention schedule is published, not a per-venue setting.
Read the answer →Data and control
Can we switch it off?
Pause it whenever you need to, plus a kill switch you control, one action and under a minute.
Read the answer →Money
Why is the first build free?
We are new and have no case studies. Your honest verdict is what we are actually buying.
Read the answer →The partnership
What is a build, and what is a design partnership?
A partnership is a series of short builds. A build is a few weeks that ends with one working thing.
Read the answer →The partnership
Who would we actually be working with?
Angie looks after Singapore and is who you will meet. Todd builds the product and still writes the code.
Read the answer →Running it
How is our data backed up?
Nightly at 2am, 30 days on the machine and 90 days in a separate Singapore location.
Read the answer →Running it
What happens if it goes down?
Email still arrives and your own booking process is the backstop. Web bookings are the part that stops.
Read the answer →Running it
What are your support hours?
Email answered the next business day, and a direct line to Todd when it is service-critical.
Read the answer →Running it
Can you switch the phone agent on for us?
Yes, as part of your build. The technical set-up is ours and the settings are yours.
Read the answer →